Varieties are developed to intensify specific characteristics of the plant, or to differentiate the strain for the purposes of marketing or to make it more effective as a drug. Variety names are typically chosen by their growers, and often reflect properties of the plant such as taste, color, smell, or the origin of the variety.[citation needed] Cannabis strains commonly refer to those varieties with recreational and medicinal use. These varieties have been cultivated to contain a high percentage of cannabinoids. Several varieties of Cannabis, known as hemp, have a very low cannabinoid content, and are instead grown for their fiber and seed.
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