Always in search of the perfect vaporizer
Uncle P's pancake mix and white rice.
(CNN)Make em say "Yum" Na-nah na-nah!
Master P has launched a line of "Uncle P" food products to offer consumers a Black-owned alternative to brands that use Black names and imagery, but don't often give back to Black communities.
The New Orleans rapper and serial entrepreneur told CNN that he had always assumed brands like Aunt Jemima and Uncle Ben's were Black-owned. It wasn't until recently, when some brands began to be phased out for perpetuating harmful racial stereotypes, that he learned about their problematic histories -- and decided to do something about it.
His new line of "Uncle P's Louisiana Seasoned" food products includes rice, beans, grits, pancake mix, syrup and oatmeal. A portion of the profits will go towards educating inner city kids and assisting elderly people in Black communities across the United States.
"When you look at Aunt Jemima and Uncle Ben, a lot of those products are mockeries of African-American people and couldn't even feed our communities. With Uncle P, the more we make, the more we can give.
This could include names of schools or sports franchises. Places named after confederate soldiers is that too political? I personally don’t like military bases named after a confederate general. They wanted slavery to continue.
I know a broad subject.
The company had previously said the names of international-themed products that were intended to promote inclusiveness, such as Trader José and Trader Ming’s, “may now have the opposite effect.”
The California-based grocery chain said it’s working to phase out stereotypical names it has attached to foreign foods, such as “Trader José’s” for Mexican cuisine, “Trader Ming’s” for Chinese products and “Arabian Joe’s” for Middle Eastern dishes.
“While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect — one that is contrary to the welcoming, rewarding customer experience we strive to create every day,” Trader Joe’s spokeswoman Kenya Friend-Daniel said in a statement.
Trader Joe’s is the latest company to scrap racially insensitive brands amid a nationwide movement against racism sparked by the police killing of George Floyd. Quaker Oats announced plans last month to get rid of the Aunt Jemima breakfast brand name, which it said was rooted in a “racial stereotype.” Mars Inc. similarly said it is “evolving” the Uncle Ben’s rice brand, while Conagra Foods is reviewing its Mrs. Butterworth’s syrup line.
Trader Joe’s revealed the plans following the launch of an online petition urging the company to ditch “racist” brand names that prop up ethnic stereotypes and treat other cultures as exotic.
All those product names made me laugh, Trader Jose’s Beer. They sure didn’t give them much thought.
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