There is....but on the DL (down-low)
-Adidas Marketing (In Germany) had a worldwide suttle campaign for years and openly sponsored musicians, even providing legal support for some.
-Their hemp editions are crazy popular and canna prints sell out weeks after dropping.
D2 (center) is a Brazilian musician that have been arrested over 20 times for possession, his band, Planet Hemp, only sings about legalization.
Don't be naive, they do that to monetize also. Everyone needs to eat