At the end of the day vaporizers rarely look the price they are listed at. There is a lot of R&D cost that is generally not considered. Then consider the space we are operating in and the amount of risk. Any federal or state government could put a permanent ban on these items in an instant. Then what happens to their investment?
And beyond that it's one of the best and if there was not enough demand at that price the price would surely drop. Just like the Mighty for portables and a number of other heavy hitter desktops.